jessica smith

2008 portfolio

RESUME/CV

JESSICA W. SMITH
11706 Mossy Creek Lane    Reston, VA 20191
202-257-6812    webjessica@gmail.com

Summary
Motivated professional with over 10 years experience designing and developing web sites and graphics for corporate materials, developing strategies for Internet marketing and eCommerce, recommending and implementing changes for optimal online presence, and managing and generating new content for projects.

Education
December, 1999
Bachelor of Science, Information Studies
The Florida State University
Tallahassee, FL
3.2 GPA in Major

Work History
12/2006 - Present
Manager, Web Site Design
National Business Aviation Association
Washington, DC
Responsibilities: Management of NBAA's web site, all affiliated sites and all online marketing initiatives. Responsible for ongoing site and content reviews, updates and maintenance to ensure that communications content supports needs of the association and its members. Assisting business areas in moving from broad concepts to specific business requirements. Working closely with Marketing, Communications and IT to provide input on projects, especially e-mail marketing and association sponsored event sites. Making recommendations on new practices and technology solutions to enhance navigation and functionality that will significantly improve user value perceptions of the NBAA site.

9/2005 - 11/2006
Web Site/Graphic Designer
First Assist, Inc.
Bethesda, MD
Responsibilities: Manage design of corporate marketing materials and advertising campaigns both in print and online. Creative control over the company's online presence including the design and publishing of all spin-off sites. Content editing and publishing using HTML, PHP and _JavaScript. Design layout and implement usability into company web sites. Directly manage one Jr. Designer and interact with different departments to develop and implement strategies for Internet marketing and eCommerce. Generate information for web updates and marketing materials such as email direct marketing, newsletters, exhibit displays and advertisements.

2003 - Present
Web Site/Graphic Designer
Freelance Web Site Design
Washington, DC
Responsibilities: Contacting clients personally to devise what type of design best fulfills user needs, determining time and cost for project, managing workflow, presenting the completed project and making timely updates. Work includes website design and development, logo design, work on email newsletters and eCommerce and advertising graphics.

5/2000 - 9/2005
Senior Creative Manager
Nursing Spectrum
Falls Church, VA
Responsibilities: Manage workflow and design of web sites, identify and actualize changes for interactive products and services. Approve design layout and create standards for company web sites. Content editing and publishing using HTML and ColdFusion. Work with editorial staff, sales and directors to develop web sites and media using defined corporate standards. Perform rapid redesign and implementation of new products and materials while keeping the branded look and feel from print through online. Provide assistance for users who have technical and functional questions.

6/1999 - 4/2000
Graphic/Web Site Designer
Holographic Inc.
Tallahassee, FL
Responsibilities: Graphic design for eCommerce web sites and banner advertisements. Direct contact with clients in order to develop a customized web presence that represents their company culture. Designing print ads and helping with the editing and publishing for a yearly lobbyist handbook.

10/1998 - 6/1999
Graphic/Web Site Designer
TalStar Communications
Tallahassee, FL
Responsibilities: Design ads for local companies and basic web site HTML updates/database entry. Worked with sales and marketing team on developing and designing media kits and other marketing materials.

Skills/Software